Printing & Imaging

Direct Mailing – What Are the Different Types?

Direct mailing is a broad category of what’s known as direct marketing. Direct marketing is a multi-faceted approach to selling products, services, and other items; it involves research, marketing, pricing, distribution, and other actions designed to link the product to the demographic of individuals who are most likely to purchase the item. In a nutshell, direct mail is created when you contact a list of individuals in a targeted area and specifically ask them to make a purchase. Although direct mail generally refers to printed mailings that are sent out to a list of potential customers, it can also mean email blasts, telephone calls, coupons, flyers, and other types of print promotional materials. The direct mail product being promoted is very important.

Direct mail has a number of different facets to it. For example, postcards have traditionally represented direct mailing products. Postcards consist of a preprinted cardboard insert that has a blank white area on the inside. The outside of the insert generally contains a telephone number, a website URL or company name, and an address. The individual who receives the postcard is simply directed to the website or the company’s website to complete the transaction and/or service.

There are a number of different types of direct mail pieces that can be used in marketing efforts. Postcards can come in a variety of different sizes and are usually printed on high quality glossy stock paper. Many companies use pre-printed direct mailing card stock, but can also personalize each card by adding a custom logo or text. Some companies utilize direct mail pieces that are available in a variety of different types.

This kind of direct mailing product is sometimes referred to as a “self-mailer”. A self-mailer is typically a vinyl sticker that is attached to a door knob or other exterior surface. These self-mails are often used as an advertising and informational tool for shop owners or other business owners. These self-mails may contain a number of different types of information, such as a business’s logo, telephone number, website address, slogan, etc. The advantage to this type of direct mailing product is that there is little need to custom print the sticker, and the cost of producing the stickers is typically much less than purchasing stamps or mailing postcards from a printing house.

Classic packages have been around for decades and continue to remain a very popular form of direct mailing product. In the past, most classic packages were simple two-piece designs – either a basic card or a simple box with a lid. Today, many different types of classic packages are being produced, with some having additional benefits and features. Many new companies are discovering the advantages of using a classic package when creating their direct mail campaigns.

Direct mailers are commonly used for reaching a broad customer base. These mailers allow for creating a higher level of response, especially when the mailing campaign targets a larger number of potential customers. Creating direct mail campaigns is generally more economical than creating bulk brochures or postcards, as well as less time consuming than creating and mailing out an assortment of different types of traditional advertisements. If your company is considering creating direct mail campaigns in order to increase sales, you should take a closer look at direct mailing products. Your direct marketing efforts can become more effective if you take advantage of the many options available to you. With a properly-designed package, your business will be able to create an effective mailing list and reach a wide variety of potential customers. For more details on direct mailing just visit website of the best print shop in Plano, TX at